How to promote a comedy night so the room fills
Selling tickets ahead
A night with advance tickets is easier to run than one that depends on the door. Online ticketing lets people book from the listing, and the audience is known before the night starts.
Front Row Comedy sells tickets by card through the listing, emails each buyer a QR e-ticket and tracks how many are sold and how many are left.
A listing people can find
A night listed on frontrowcomedy.co.uk gets its own page with the venue, the line-up and the price, and appears in the listings that people browse when they look for comedy near them. That reaches people beyond the venue's own regulars.
What the venue can do
The venue's own customers are usually the first to book. Putting the night page link on the venue's website and social media, and mentioning it at the bar in the weeks before, tends to help.